Make it
memorable.
The Brothers Grimm told stories people still remember. That is the whole idea: your business already has a story — what you make, who you are, why anyone crossed the road for it — and most local websites lose it somewhere between the stock photo and the contact form.
So the work is not decorating a template. It is finding the thing worth remembering about your place and putting it where a customer will actually see it, which is a phone, at arm’s length, in about four seconds.
The look follows from that. Warm paper, ink, one orange that carries every call to action, type that reads like a production call sheet. An old storybook with modern binding.